CI
The Seoyon Group, which has grown into a total auto parts company that has overcome numerous competitions and challenges since its establishment in 1972, expresses its corporate spirit of actively moving forward for a bigger leap in the rapidly changing global market with its mission and CI (corporate identity).
Criteria for use
Color Standards – The exclusive colors of Seoyon Top Metal are used throughout the BASIC SYSTEM as well as APPLICATION SYSTEM and are an important element in forming a unified visual image.
The basic colors are SEOYON BLUE and SEOYON YELLOW. However, in the case of CMYK printing due to the nature of the applied medium, it shall be expressed according to the PROCESS COLOR ratio presented below.
PANTONE 287C R0 G80 B155 / C100 M70 Y0 K10
PANTONE 130C R250 G175 B25 / C0 M35 Y100 K10
PANTONE Coll Gray 6C R190 G190 B190 / C0 M0 Y0 K30
PANTONE Cool Gray 11C R110 G110 B110 / C0 M0 Y0 K70
Use of Colors
It is most desirable to use the corporate symbol in the Full Color Version on a bright background for effective expression. However, it shall be produced in compliance with the application examples for single tone printing and special printing in the case of the characteristics of the operating environment or CMYK printing not being applicable. The use of colors requires thorough management for the delivery of a consistent image, and the image shall not be damaged by arbitrarily altering it.
Use of Colors According to Background Colors
Guidelines on Prohibition of Use
Since the original image may be damaged and the communication effect may deteriorate in the case of the shape or color of the identity being altered due to the use of an inappropriate manuscript of arbitrary interpretation of the user, the stipulated rules shall be followed when reproducing the identity. The examples in this section illustrate common misuse cases by type. It shall be thoroughly managed with reference to them so that alterations do not occur in any case.
