CI
The Seoyon Group, which has grown into a total auto parts company that has overcome numerous competitions and challenges since its establishment in 1972, expresses its corporate spirit of actively moving forward for a bigger leap in the rapidly changing global market with its mission and CI (corporate identity).
Corporate Symbol
The overall image of the identity mark continues the corporate spirit by implying five diamonds that symbolize the spirit of harmony, the realization of values, respect for humanity, and trust, which are the origins of Seoyon, in two diamonds. The diamond shape in yellow represents love and sharing, as well as human-centered ethical management, and the diamond in blue symbolizes global vision and trust for the future.
Two diamonds of the vision that are the result of two colored diamonds being merged are newly included to express the will to create greater global synergy. The shape of the mark and the S are expressed in a stylish way. The S of Seoyon, which is the subject, and S of innovative smart management of a global leader are combined together as one and stand for the S of great synergy creation. Also, the new identity spirit of Seoyon embodies the meaning of public interest to fulfill our responsibilities for automotive technology and development and to position ourselves as a social company with a vision as a leading company in the global market.
Logo Guidelines
- The corporate symbol of Seoyon is used in all media representing Seoyon E-Hwa and plays an important role in delivering the image.
- Therefore, its shape and color shall be maintained and used for consistent image delivery, and since the minimum use of the corporate symbol is set in consideration of the reproducibility of the symbol, the use of smaller than the minimum size is prohibited as much as possible.
Logo Types
Korean
The Korean logo type is a unique design of Seoyon Top Metal and shall not be altered under any circumstances. The vertical type is used when it is necessary to indicate the company name in a situation where the use of the logo is not applicable, such as when signing.
English
The English logo type was developed in consideration of harmony with the corporate symbol, and since it is a unique design of Seoyon Top Metal, it shall not be altered under any circumstances.
Chinese
The Chinese logo type is a unique design of Seoyon Top Metal and shall not be altered under any circumstances. The vertical type is used when it is necessary to indicate the company name in a situation where the use of the horizontal logo type is not applicable, such as when using a vertical signature.
Signature
Korean
The Korean signature system is a combination of the corporate symbol and the Korean logo type according to certain rules, and shall not be changed and used arbitrarily.
English
The English signature system is a combination of the corporate symbol and the English logo type according to certain rules, and shall not be changed and used arbitrarily.
Chinese
The Chinese signature system is a combination of the corporate symbol and the Chinese logo type according to certain rules, and shall not be changed and used arbitrarily.
Slogan
The slogan is an element that expresses the image and will of Seoyon E-Hwa in internal and external communications, and was designed by inducing a connection with the identity.
